London and Cape Town

Award-winning independent digital agency that offers a full suite of digital services, uniquely mixed with neuromarketing, psychology and behavioural economics.

Your audience is making decisions about your brand, product and service based on a myriad of psychological influences that they are not even aware of. LAB’s unique psychology model can identify what really motivates your audience - rationally, irrationally and emotionally. You can achieve extraordinary results by empathising with the motives of your audience and creating emotionally relevant messages.