ABM Consultant

Posted on May 6th

Subject matter requirements

  • Minimum of 5 years experience in an ABM role.
  • Solid, demonstrated proficiency with both 6sense and Demandbase.
  • Experience working with Fintech clients or experience building new ABM programs for mid-sized B2B companies.
  • Ability to work with Sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
  • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.

Client management requirements

  • Minimum of 10 hours per week availability with some Pacific Time Zone crossover.
  • Extensive experience working directly with clients.
  • Experience working remotely, including being comfortable with remote work-based tools such as Google Hangouts, Slack, and Google Calendar.
  • Experience working as a team lead.
  • Adept at leading client communications.
  • Ability to align expectations across team members and clients.
  • Ensure strategy and roadmap deliver on business objectives.
  • Strong project management skills.
  • Responsive, organized, and reliable communication across all forms of communication.

Typical projects

  • Responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the Sales team within specific, targeted accounts and contacts in 6Sense and Demandbase.
  • Builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics, as well as managing 3rd party vendors to meet pipeline requirements of account segments.
  • Setup, launch, and optimize campaigns in ABM software such as Demandbase, 6Sense, Engagio, etc.